viewData['request']['action'] === 'edit' ? __( 'Edit', 'affiliates-manager' ) : __( 'New', 'affiliates-manager' ) ?>

viewData['request']['action'] === 'edit') { _e( 'Creative updated.', 'affiliates-manager' ); } else if ($this->viewData['request']['action'] === 'new') { _e( 'New creative created. This creative is not yet active.', 'affiliates-manager' ); } ?>