//Add new filter
add_action("aw_init","register_my_filter");
function register_my_filter(){
	aw_add_filter('[post-name=SLUG]','Show only in the post by SLUG','function_my_filter');
}
//Function to call the new filter
function function_my_filter($r,$filter){
	global $post;
	
	//Get the filter value if necessary. (In the "[category]" example this is not necessary)
	$post_slug = preg_replace("#\[post-name=(.*)\]#","$1",$filter);

	//Check if the filter is true or false
	if((is_single() || is_page()) && $post_slug == $post->post_name && !is_front_page() && !is_home())
		$r = $r || true;

	//Return true or false.
	return $r;
}