Ad Code Manager gives non-developers an interface in the WordPress admin for configuring your complex set of ad codes.

We tried to streamline the process and make everyday AdOps a little bit easier

Depending on ad network you use, you will see a set of required fields to fill in (generally, "Ad Code" is a set of parameters you need to pass to ad server, so it could serve proper ad). Then you set conditionals. You can create ad code with conditionals in one easy step

Priorities work pretty much the same way they work in WordPress. Lower numbers correspond with higher priority.

Once you've done creating ad codes, you can easily implement them in your theme using:

• template tag: <?php do_action( 'acm_tag', $tag_id ) ?>
• shortcode: [acm-tag id="tag_id"]
• or using widget

There are some filters which will allow you to easily customize output of the plugin. You should place these filters in your themes functions.php file or someplace safe.

acm_default_url

Currently, we don't store tokenized script URL anywhere so this filter is a nice place to set default value.

Arguments:
* string $url The tokenized url of Ad Code

Example usage: Set your default ad code URL

add_filter( 'acm_default_url', 'my_acm_default_url' ); 
function my_acm_default_url( $url ) { 
	if ( 0 === strlen( $url )  ) {
		return "http://ad.doubleclick.net/adj/%site_name%/%zone1%;s1=%zone1%;s2=;pid=%permalink%;fold=%fold%;kw=;test=%test%;ltv=ad;pos=%pos%;dcopt=%dcopt%;tile=%tile%;sz=%sz%;";
	}
}

acm_output_tokens

Register output tokens depending on the needs of your setup. Tokens are the keys to be replaced in your script URL.

Arguments:
* array $output_tokens Any existing output tokens
* string $tag_id Unique tag id
* array $code_to_display Ad Code that matched conditionals

Example usage: Test to determine whether you're in test or production by passing ?test=on query argument

add_filter( 'acm_output_tokens', 'my_acm_output_tokens', 10, 3 );
function my_acm_output_tokens( $output_tokens, $tag_id, $code_to_display ) {
	$output_tokens['%test%'] = isset( $_GET['test'] ) && $_GET['test'] == 'on' ? 'on' : '';
	return $output_tokens;
}`

acm_ad_tag_ids

Extend set of default tag ids. Ad tag ids are used as a parameter for your template tag (e.g. do_action( 'acm_tag', 'my_top_leaderboard' ))

Arguments:
* array $tag_ids array of default tag ids

Example usage: Add a new ad tag called 'my_top_leaderboard'

add_filter( 'acm_ad_tag_ids', 'my_acm_ad_tag_ids' );
function my_acm_ad_tag_ids( $tag_ids ) {
	$tag_ids[] = array(
		'tag' => 'my_top_leaderboard', // tag_id 
		'url_vars' => array(
			'sz' => '728x90', // %sz% token
			'fold' => 'atf', // %fold% token
			'my_custom_token' => 'something' // %my_custom_token% will be replaced with 'something'
		);
	return $tag_ids;
}

acm_output_html

Support multiple ad formats ( e.g. Javascript ad tags, or simple HTML tags ) by adjusting the HTML rendered for a given ad tag.

Arguments:
* string $output_html The original output HTML
* string $tag_id Ad tag currently being accessed

Example usage:

add_filter( 'acm_output_html', 'my_acm_output_html', 10, 2 );
function my_acm_output_html( $output_html, $tag_id ) {
	switch ( $tag_id ) {
		case 'my_leaderboard':
			$output_html = '<a href="%url%"> <img src="%image_url%" /></a>';
			break;
		case 'rich_media_leaderboard':
			$output_html = '<script> // omitted </script>';
			break;
		default:
			break;
	}
	return $output_html;
}

acm_whitelisted_conditionals

Extend the list of usable conditional functions with your own awesome ones. We whitelist these so users can't execute random PHP functions.

Arguments:
* array $conditionals Default conditionals

Example usage: Register a few custom conditional callbacks

add_filter( 'acm_whitelisted_conditionals', 'my_acm_whitelisted_conditionals' );
function my_acm_whitelisted_conditionals( $conditionals ) {
	$conditionals[] = 'my_is_post_type';
	$conditionals[] = 'is_post_type_archive';
	$conditionals[] = 'my_page_is_child_of';
	return $conditionals;
}

acm_conditional_args

For certain conditionals (has_tag, has_category), you might need to pass additional arguments.

Arguments:
* array $cond_args Existing conditional arguments
* string $cond_func Conditional function (is_category, is_page, etc)

Example usage: has_category() and has_tag() use has_term(), which requires the object ID to function properly

add_filter( 'acm_conditional_args', 'my_acm_conditional_args', 10, 2 );
function my_acm_conditional_args( $cond_args, $cond_func ) {
	global $wp_query;
	// has_category and has_tag use has_term
	// we should pass queried object id for it to produce correct result
	if ( in_array( $cond_func, array( 'has_category', 'has_tag' ) ) ) {
		if ( $wp_query->is_single == true ) {
			$cond_args[] = $wp_query->queried_object->ID;
		}
	}
	// my_page_is_child_of is our custom WP conditional tag and we have to pass queried object ID to it
	if ( in_array( $cond_func, array( 'my_page_is_child_of' ) ) && $wp_query->is_page ) {
		$cond_args[] = $cond_args[] = $wp_query->queried_object->ID;
	}

	return $cond_args;
}

acm_whitelisted_script_urls

A security filter to whitelist which ad code script URLs can be added in the admin

Arguments:
* array $whitelisted_urls Existing whitelisted ad code URLs

Example usage: Allow Doubleclick for Publishers ad codes to be used

add_filter( 'acm_whitelisted_script_urls', 'my_acm_whitelisted_script_urls' );
function my_acm_whiltelisted_script_urls( $whitelisted_urls ) {
	$whitelisted_urls = array( 'ad.doubleclick.net' );
	return $whitelisted_urls;
}

acm_display_ad_codes_without_conditionals

Change the behavior of Ad Code Manager so that ad codes without conditionals display on the frontend. The default behavior is that each ad code requires a conditional to be included in the presentation logic.

Arguments:
* bool $behavior Whether or not to display the ad codes that don't have conditionals

Example usage:

add_filter( 'acm_display_ad_codes_without_conditionals', '__return_true' );

acm_provider_slug

By default we use our bundled doubleclick_for_publishers config ( check it in /providers/doubleclick-for-publishers.php ). If you want to add your own flavor of DFP or even implement configuration for some another ad network, you'd have to apply a filter to correct the slug.

Example usage:

add_filter( 'acm_provider_slug', function() { return 'my-ad-network-slug'; })

acm_logical_operator

By default logical operator is set to "OR", that is, ad code will be displayed if at least one conditional returns true. You can change it to "AND", so that ad code will be displayed only if ALL of the conditionals match

Example usage:

add_filter( 'acm_provider_slug', function( $slug ) { return 'my-ad-network-slug'; })

acm_manage_ads_cap

By default user has to have "manage_options" cap. This filter comes in handy, if you want to relax the requirements.

Example usage:

add_filter( 'acm_manage_ads_cap', function( $cap ) { return 'edit_others_posts'; })

acm_allowed_get_posts_args

This filter is only for edge cases. Most likely you won't have to touch it. Allows to include additional query args for Ad_Code_Manager->get_ad_codes() method.

Example usage:

acm_ad_code_count

By default the total number of ad codes to get is 50, which is reasonable for any small to mid site. However, in some certain cases you would want to increase the limit. This will affect Ad_Code_Manager->get_ad_codes() 'numberposts' query argument.

Example usage:

add_filter( 'acm_ad_code_count', function( $total ) { return 100; })

acm_list_table_columns

This filter can alter table columns that are displayed in ACM UI.

Example usage:

add_filter( 'acm_list_table_columns', function ( $columns ) {
			$columns = array(
				'id'             => __( 'ID', 'ad-code-manager' ),
				'name'           => __( 'Name', 'ad-code-manager' ),
				'priority'       => __( 'Priority', 'ad-code-manager' ),
				'conditionals'   => __( 'Conditionals', 'ad-code-manager' ),
			);
			return $columns;
	} )
	

acm_provider_columns

This filter comes in pair with previous one, it should return array of ad network specific parameters. E.g. in acm_list_table_columns example we have 'id', 'name', 'priority', 'conditionals'. All of them except name are generic for Ad Code Manager. Hence acm_provider_columns should return only "name"

Example usage:

add_filter( 'acm_provider_columns', function ( $columns ) {
			$columns = array(
				'name'           => __( 'Name', 'ad-code-manager' ),
			);
			return $columns;
	} )