Google wants to provide its customers (searching users) with an optimal internet experience. Websites with a proven track record of quality and reliability will obtain a preferred position, especially for premium search terms and when Google has to (temporarily) select a website for a higher amount of traffic.

To ensure uptime and website quality it is required to monitor all aspects of a website that influence the availability, stability and performance so that you will be able to respond instantly when a problem occurs, preventing damage to your reputation in Google. The most important aspects to monitor besides basic uptime are the Google PageSpeed scores, Google Malware registration, SSL certificate expiration and mobile usability (user experience) on all mobile devices.

There are many free and paid monitoring services. Search Google for the available website monitoring services.

You should always register your website for Google Webmasters to get a free monitor for SEO related problems and tips to improve the quality of your website. Checking in regularly shows Google that you are genuinely concerned about the quality and findability of your website.

UptimeRobot.com - uptime monitor

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The plugin Uptime Robot for WordPress is not installed or deactivated. Activate or install the plugin to display an UptimeRobot.com overview.

Install plugin

Configure the UptimeRobot.com API key in Uptime Robot for WordPress.

'; print do_shortcode('[uptime-robot days="1-7-14-180"]'); print do_shortcode('[uptime-robot-response]'); print '

'; } } ?>

Consider the Pro-plan with SMS notifications.

CertificateMonitor.org - SSL certificate expiry monitor

To secure findability in Google it is required to install a SSL certificate. Google officially announced in 2014 that SSL secured websites are ranked higher in the search results and in some countries Google is labeling non-https websites as insecure in the search results, discouraging a visit. In the beginning of 2017 the Google Chrome browser will start showing an insecure warning for non SSL websites (Google blog).

Register your website for free at CertificateMonitor.org to receive a notification when a SSL certificate is about the expire. Search Google for other premium SSL monitoring services.

Professional & advanced website monitoring

Consider using robot solutions that simulate real-user behaviour on your website, from multiple (mobile) devices, to monitor the physical performance and user experience of your website including details such as the functionality of a mobile menu.

One of the many solutions is BrowserStack.com Automate Pro. Search Google for more automated UI test tools.